Beyond The D-Pad

Ever since I have been involved in the gaming industry and more recently since I have been reviewing games I have wondered about our current generation’s retail price point. I always thought the $60 price point was so arbitrary, why $60 and not $50 or even $40. I know games have been more expensive in the past, but I question why all games have the same base price. Most games end up getting reduced at a later date after slow sales anyways and if that is the price consumers feel the game is worth, wouldn’t it be smart to START at that price? This is why I think we should have a variable pricing structure on all games.

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